Not to be dramatic, but Taylor Swift is the reason I keep falling in love – with writing. Even if her songs are not your style, there is SO much to learn from her strategic approach to marketing. If you’re in the communications industry, I highly recommend taking note of her ability to build deep connections with her audience through lyrics, social media, and campaigns.
I am so wildly passionate about this that I contributed a blog to the American Marketing Association, “Why Taylor Swift is a Class Act in Communications.” If you’re ready to go down a rabbit hole, read here.
And if podcasts are your thing, I made a mini-series below.
- How 1989 Took Back the Power of Perception
- Reputation Shows Us How To Master Social Media
- The Art Of The Easter Egg in Lover
More to come!
