Why Taylor Swift is a Marketing Genius

Pop Culture

Not to be dramatic, but Taylor Swift is the reason I keep falling in love – with writing. Even if her songs are not your style, there is SO much to learn from her strategic approach to marketing. If you’re in the communications industry, I highly recommend taking note of her ability to build deep connections with her audience through lyrics, social media, and campaigns.

I am so wildly passionate about this that I contributed a blog to the American Marketing Association, “Why Taylor Swift is a Class Act in Communications.” If you’re ready to go down a rabbit hole, read here.

And if podcasts are your thing, I made a mini-series below.

More to come!